If you apply the earlier thinking of branding to @robtreachers twitter page you may come away thinking - what on earth is that guy about? Initial thoughts are this guy is stuck in a timewarp. And that is the surface impression that he is trying to make. But what you need to do is look under the hood and dig a bit deeper into the man.
I think he describes himself best in his profile which tells us - he's a husband, a dad, and a saint. He has a number of different affiliations, likes and dislikes and has whakapapa to the mighty East Coast. Now for some reason I had this idea that he is a famous television type person or an influential news maker. It turns out my hunch wasn't too far wrong.Rob does actually have a long history with the news. He prints it. Literally. That's close enough isn't it?So whats Rob like as a tweeter? Lets have a look shall we?
- He is a lover of fine wit. "The big print giveth, and the fine print taketh away." -Fulton J Sheen"
- He has learned the art of tact. "Ball preparations going on in this house. Do not approach - it's like a frikkin war zone"
- He does his homework. "I love living exactly 120 paces from the nearest wine store - the exercise is so good for me."
- He can be funny with the best of them. "I took #fluoride tablets until I was 9 (we had an artesian well). Got my first filling at age 21. #Goodteef"
Some other bits and pieces - he only RT's good stuff. He talks to lots of different people and he will do whatever it takes to get the job done. So to sum him up as a tweeter - he is a caring, genuine, no bullshit guy who is happy to engage with people and have a good laugh along the way.
And if you're into classic albums, bands and music then dropping by his twitter page will be totally worth your time. Go on.
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