Random follow #33 - @getbeef

For some companies navigating the sea of social media can be uneasy at times.   And yet for other companies finding the right approach to social media is easy.  @getbeef falls into the category of the latter.  They have an easy tweeting style that is fun and yet professional. 

They give pleasant thanks to people who follow them.  They interact and talk to tweeters who tweet them.  And they also share photos and little tidbits of life down on the farm.  With an occasional update from the tennis for good measure!  What it all comes down to is a very savvy (yet simple) approach to simple media - be present, be happy and communicate.  Easy.

Here is one example -

"Warning.GMB tweets will be brought to you live from #ozopen Centre Court this evening: Row D seat 381. tennis mad! Murray or joker?Brent"

And another -

"Our new range of packaging has just arrived for testing. Very cool. We've never been this excited about a box before!!"

One thing you may not know about beef is that all the good meat gets exported overseas before New Zealanders get to see it.  What @getbeef are doing is allowing average kiwi's to sample and eat the meat that is grown here and yet enjoyed more in foreign restaurants in London, Paris and Dubai.  So how does it work?  They grow the cows, butcher them and send you the meat.  Simple.  No middle men or overseas owned supermarkets adding their percentage on top.  Simply fresh beautiful beef.


So in short @getbeef are a genuine kiwi small town company making their way in the world, growing their business one follower (customer) at a time.  They also have a facebook page if you want to go and look at that too - https://www.facebook.com/greenmeadowsbeef.  And even if you are a vegetarian I can say you'll still enjoy reading their tweets because they publish some beautiful photos as well.

Random follow #15 - @handsmegan, @nzcows and @angelahogg

Social media is for everyone.  It doesn't matter where you love or what you decide to do for a living.  Social media cuts across all sectors of society.  One area of industry that social media is becoming more and more popular with - is the farming sector.

Mid 2012 I started following a tweeter who goes by the name of @nzcows.  If there was ever a more self explanatory twitter name than that - I have yet to find it.  Colin is a great tweeter and does a really good job of sharing what life is like down on the farm using an interesting lens.  He actively engages in #agchat and has introduced me to some other really great random NZ tweeters.

The person whom @nzcows introduced me to recently is @handsmegan.  Megans twitter bio is quite an appealing one and it certainly gets the brain cells moving.  Here's how it goes at the moment - Practical Environmentalist, Politics geek, Agriculture advocate and proud Rural NZer. And if that bio isn't enough to prove to you that Megan is a farmer through and through, then try this tweet -

"Being up at this hour makes me feel like I should be heading for a cowshed"

@hangsmegan  doesn't just tweet about cows and rural life but she tweets about subjects that she enjoys and finds fun too.  Much like a mixed farm what you'll find is a pleasant mix of tweets with Megan.  And she does tweet - a fair bit.  In a good way of course!

And it wouldn't be fair to do a blog post about farming tweeters if I didn't include another delightful lady of farming - @angelahogg. Angela is a really cool person.Much like Megan she works hard and works hard to keep a good balance in her life.  And as an advanced notice Angela is organizing the inaugural #tweetup with #AgChatNz in Ashburton at a Farming conference of some kind between the 3rd and 5th July, 2013.  See you there?

Editors note - I've never been to Ashburton myself (hint, hint) so if anyone happened to think they'd help me to get there - I wouldn't say no!  LOL.

 Otago - in summer

and Otago in winter :)