Random follow #33 - @getbeef

For some companies navigating the sea of social media can be uneasy at times.   And yet for other companies finding the right approach to social media is easy.  @getbeef falls into the category of the latter.  They have an easy tweeting style that is fun and yet professional. 

They give pleasant thanks to people who follow them.  They interact and talk to tweeters who tweet them.  And they also share photos and little tidbits of life down on the farm.  With an occasional update from the tennis for good measure!  What it all comes down to is a very savvy (yet simple) approach to simple media - be present, be happy and communicate.  Easy.

Here is one example -

"Warning.GMB tweets will be brought to you live from #ozopen Centre Court this evening: Row D seat 381. tennis mad! Murray or joker?Brent"

And another -

"Our new range of packaging has just arrived for testing. Very cool. We've never been this excited about a box before!!"

One thing you may not know about beef is that all the good meat gets exported overseas before New Zealanders get to see it.  What @getbeef are doing is allowing average kiwi's to sample and eat the meat that is grown here and yet enjoyed more in foreign restaurants in London, Paris and Dubai.  So how does it work?  They grow the cows, butcher them and send you the meat.  Simple.  No middle men or overseas owned supermarkets adding their percentage on top.  Simply fresh beautiful beef.


So in short @getbeef are a genuine kiwi small town company making their way in the world, growing their business one follower (customer) at a time.  They also have a facebook page if you want to go and look at that too - https://www.facebook.com/greenmeadowsbeef.  And even if you are a vegetarian I can say you'll still enjoy reading their tweets because they publish some beautiful photos as well.