Random follow #241 - @GEoptom

Brands are all over Social Media these days. Some have got it sussed and totally rock the social media world. Others could learn a thing or two. One who has it totally sussed is @GEoptom, the twitter account for Glen Eden optometrists in Auckland. This account is relatively new to Twitter with close to 500 tweets and just a handful of followers, but Samantha, the lady behind the tweets from @GEoptom, is a well-seasoned tweeter. Her personal account @Miss_Davey, has over 17000 tweets, so you can see why @GEoptom is already rocking the twitter world, Samantha has this Twitter thing sussed!

You might think an optometrist may  not have a lot to tweet about, but when you see tweets like these:

"It's Sports Eye Safety Awareness Month & we've got sports vision covered. Check out the buyers guide to sport eyewear http://ow.ly/oIpfp"

"Checking out the ranges for CAT and William Morris this afternoon. Wonder what visual delights are in store!!! #eyewear"

You know you are wrong, and you might actually learn something about eyecare too.

But optometry isn't all Samantha tweets about from this account. With the Americas Cup happening at the moment you will find tweets like this:

"Wow! What a race!!! Time to let the blood pressure settle I think #TeamNZ"

And this:

"We're 'leaning with Dean' this morning! Where are you watching the race?"

You will also find the odd random tweet like this one:

"We've got a pic in the Western Leader today. Wish the photographer could've warned us before showing up. I look terrible!" (I don't believe that last sentence for a second!)

Samantha really knows how to engage and interact with her followers, and scrolling through @Geoptom’s timeline you can see lots of tweets where she is doing just that. If she is shown the twitter love from her followers she returns it, which is what makes this such an endearing brand account to follow. You are not just another follower, Samantha makes the effort to really get to know her followers.

With Samantha behind the @Geoptom tweets, this is one brand on Twitter that is going places. And with tweets like:

"Friday meeting with the boss commencing in 5 minutes. Hope I've done enough prep on the KPI's! Tweet you lovely folks later."

You know you have hit the Twitter Brand Account jackpot.  Go on, hit the follow button, you won’t regret it.

This post was written and directed by the one and only @Pammygirl.  She's totez cool.