Saturday, August 17, 2013

Random follow #207 - @KIWIreviews

Karl of @KIWIreviews is one of the hardest working blokes in social media today.  Yes there are many people who work as community managers or social media commentators for large companies who work hard.  But if you were to take all the functions of - a sales department, a marketing department and a social media guru then you would understand just how much effort and hard work its taking Karl to create such a great brand as KIWIreviews.

But I think it would be a good idea to separate out the man behind the brand from the brand itself.  So lets start with Karl.

Kark is a really genuine, funny and nice guy.  Having met him in person he is an incredibly nice guy.  If he has a middle name then it would have to be Generous.  With a capital G.  Because there is nothing Karl wouldn't give or share with others if he sees a need or an opportunity to help someone else.  He is an intelligent tweeter who doesn't waste a tweet if he can avoid it.



KIWIreviews is quite different.  KIWIreviews was someone's fantastic idea to get everyday kiwi's using everyday products that can be purchased in most major retail outlets.  So what toy get a real reviews of real products from real people.  What more could you want?  Buy a product and find you either don't like it or is doesn't meet your needs and requirements?  Well you can remove all that uncertainty by doing your homework first.

So what does a tweet look like?  Well lets take a look -

"Nothing says "Time to find a new pillow" like waking up feeling like someone has tried to twist your head off in your sleep."

"Right, off to the kitchen to make my imaginary-award-winning Mac'n'Cheese, packed with Vitamin Bacon!"

"418 emails with subject: "I need a hot guy like you..." - Yeah, very obviously spam... I'm barely luke-warm at the moment."

So this account isn't just all product reviews.  And neither is it all Karl's wit and wisdom shared with the world.  Rather it walks the line and manages to achieve both.  @KIWIreviews are well worth a follow - especially if the idea of winning free stuff appeals to you.  Like lots of free stuff.  Go on - it's worth pushing the follow button for.

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