Random follow #180 - @MinxOnehunga

Shoes, boots, bags and jewellery.  Those are the core products that @MinxOnehunga sell from their wee shop based in Onehunga, Auckland.  And to many people (like all the men) that is probably not that appealing an idea for a twitter account to follow.  And for the ladies they may think - "YES - all my dreams have come true! A twitter account that sells everything I love and need!"

What I can tell you is that both of those reasons for following (or not) don't stack up when it comes to the ladies at Minx.  This group of ladies tweet about so much more than just the items they sell or have in store.  The twitter team bring much more depth and fun to twitter.  Their twitter presence captures the fun and bubbliness that you will encounter in person should you go in store.

The twitter team have lots and lots of fun engaging with their followers.  And to say that the team are interactive would be a very fair statement to make.  By my reckoning there are more interactions with tweeters than there are stand alone tweets.  Yes they do tweet about the shop (thats what the account is about) - 

"lots of ladies rifling through the sale stock today...get in quick if you want to get a bargain!!! up 50% off EVERYTHING #sale"

But they also have diet tips - 

"wanted a pie. Ate an apple instead. Feel virtuous. And hungry."

And of course good ideas for gifts - 

"My Mr15 wants me to take him shopping for his gf's birthday pressie. Shes turning 16. Wonder what shoe size she is?? #EasyPresent lol"

This account is also about supporting the twitter community.  If you look through their timeline you will see a number of retweets of articles, blog posts and other bits and pieces from friends of the store.  The curators of this account understand that social media is about more than just your voice or the promotion of your own product.  A great twitter presence is about supporting your friends, family and the community as well.

This account is an exemplar of what makes a fantastic account for a shop or business.  It is about creating a personality, building a community of followers and engaging with your clients.  I for one know that if I engage with a business online then I will always go there first for a purchase before anywhere else.  Because at the end of the day its about people connecting with people.  And the ladies in the @MinxOnehunga store and the best example of what it means to be people people.

Having just recently cracked the 300 followers mark this twitter account totally deserves more twitter love from all of us out there.  And you don't even have to like shoes.  If you like fun times, great tweets and a brilliant sense of humor then you've hit the jackpot with @MinxOnehunga.